Want to know how well your TikTok content is performing? One of the best ways to measure it is by looking at your engagement rate — a key metric used by brands, influencers, and marketers to evaluate content success and audience interaction.
Let’s break down how to calculate TikTok engagement rate in a super simple way!
Table of Contents
💬 What Is TikTok Engagement Rate?
The engagement rate tells you how actively your audience interacts with your content. It’s a percentage that shows how many people liked, commented, or shared your video compared to how many people viewed it.
A high engagement rate = a more interactive and interested audience 🙌
🧮 The Formula
There are a few ways to calculate it, but the most common formula is:
Engagement Rate = (Likes + Comments + Shares) ÷ Views × 100Or if you prefer a version based on followers, use:
Engagement Rate = (Likes + Comments + Shares) ÷ Followers × 100Both are valid! Choose the one that fits your goal:
- Use views-based if you want to measure how well a post performed
- Use follower-based to evaluate how engaged your overall audience is
🔢 Example Calculation
Let’s say your TikTok video has:
- 10,000 views
- 500 likes
- 100 comments
- 50 shares
Here’s how to calculate:
Engagement Rate = (500 + 100 + 50) ÷ 10,000 × 100
Engagement Rate = 650 ÷ 10,000 × 100 = 6.5%✅ Your engagement rate is 6.5%, which is considered good on TikTok!
📊 What’s a Good TikTok Engagement Rate?
Here’s a rough benchmark:
- 1%–3% = Average
- 4%–6% = Good
- 7%+ = Excellent!
TikTok generally has higher engagement rates than other platforms like Instagram or Facebook, thanks to its short-form, viral content format.
🛠️ Pro Tips to Boost Engagement
- Ask questions in captions
- Use trending sounds or hashtags
- Reply to comments
- Post consistently and during peak hours
- Make your videos entertaining or educational